
ORIENTAL SPA
September 25, 2024TLS Showroom
In a world where design constantly balances functionality and aesthetics, this innovative tile showroom transforms the challenge of limited space and storage into a central, sculptural masterpiece. The design reimagines the showroom experience, placing a sculptural wooden storage block at its core, which not only organizes the space but also invites exploration through its unique form and orientation.
At the heart of the showroom is a striking central block made of vertical wooden fins. This warm, organic structure contrasts beautifully with the tiles' polished surfaces, creating a harmonious balance of materials. The block is rotated 20 degrees, subtly inviting visitors into the space while defining a dynamic relationship between the solid form and the surrounding voids. This angled element becomes more than just storage; it’s a sculptural centerpiece that guides the flow of the showroom.
The tile displays are curated like works of art in a museum. Secluded from the main floor, they are presented on concrete walls with indirect lighting, creating a gallery-like atmosphere. This thoughtful arrangement allows the textures, colors, and patterns of the tiles to shine, enhancing their visual impact. The contrast between the raw concrete backdrop and the refined finishes of the tiles emphasizes their uniqueness and craftsmanship.
Project Summary
Design:
Size:
Location:
Realization:
Team:
2023
300 sqm
Italy
completed
ATELIERPEREGO

Sculpting the voids
The rotated wooden block orchestrates a dynamic interplay between form and void, where its angular position defines spatial hierarchy, guiding movement and shaping the interaction between solid mass and openness.
Gallery
The showroom design transforms functional elements into sculpture, with a rotated central block engaging the voids, defining spatial relationships, guiding movement, and blending art with architecture.
Along the windows, bathroom spaces come to life, showcasing different layouts and design solutions. These display areas provide inspiration for how the tiles can be applied in real-world settings, offering visitors a more immersive and practical experience.
Upon entering, visitors are welcomed by an informal, rustic wooden table that mirrors the warmth of the central storage element. This entry space sets the tone for the showroom, offering a relaxed, approachable atmosphere that invites engagement. The microcement flooring throughout ensures that the tiles themselves take center stage, while the walls, finished in rustic concrete, create a textured contrast against the sleek, polished surfaces of the tiles.
This showroom is not just a display of products—it’s an architectural experience where every element, from storage to lighting, is carefully crafted to inspire and engage. The result is a space where design, materiality, and emotion intersect, leaving a lasting impression on all who enter.
ATelierPerego
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